Hi! It’s Thursday, October 31, 2013 and time for Social Sciences at ClickSchooling!
Age Range: 8-12 (with parental supervision)
This website is part of a literacy campaign by the Federal Trade Commission (the nation’s consumer protection agency) to educate “tweens” about advertising including unfair and deceptive marketing practices.
The website defines a “tween” as a child between 8-12 years old. It also points out that kids this age have money to spend and they play an important part of family buying decisions, which is why they need to become discerning consumers.
The site offers a free arcade-type game with lesson plans (developed with Scholastic) to help kids understand advertising and become smart consumers through exercising critical thinking skills. The game is called “Admongo.”
When you get to the site, I recommend that you read the “Parents” and “Teachers” sections on the menu to better understand how to fully utilize the activities and lessons offered. Then, play the game to improve your “ad-ucation.”
There are a series of levels to explore that touch upon concepts such as truth-in-advertising and marketing to children, etc. In each level you collect points as you analyze ads and move through the course. By selecting a password at the beginning of the game, you can save your game and return to the section where you left off at any time.
Kids who are used to playing video games will understand how this works immediately. Novices will have to experiment with the keypad to discover how to move their character and “jump” to collect points.
The most benefit will come from playing this game with your children, so you can talk about the concepts of ad literacy as they are unfolded throughout the game. The free lessons and worksheets that you can access through the “Parents” or “Teacher’s” sections on the menu will enhance learning.
As the website explains, “By applying the information they learn through this campaign, your kids will be able to recognize ads, understand them, and make smarter decisions as they navigate the commercial world.”